Earned Creative and Brand Activation
3X Coffee
Client
Cub Cadet
Role
Brand Designer
Service
Earned Creative and Brand Activation
Tools
Photoshop, Illustrator, Indesign
Overview
Cub Cadet challenged us to create an innovative idea to promote their outdoor power equipment business and generate social buzz. Our goal was to develop a unique concept that quickly becomes popular, drives word-of-mouth, and leaves a lasting impact on a larger audience. Introducing 3X Coffee, a bold creation born from our collaboration with Cub Cadet.
We get it. Not everyone’s a morning person. Especially when it’s the dead of winter and there’s a driveway full of snow out there. But don’t worry, because at Cub Cadet we’re brewing up something big.
Introducing 3X Coffee. Inspired by our patented three-stage technology, this isn’t your average Joe. This roast contains three times the caffeine of a regular cup. Specifically engineered to get you up and going—and just as productive as a 3X snow blower.
So drink up. Wake up. And start your day the Cub Cadet way.
37.2M
Impressions
17,776
Sweepstakes Entries
20%
Lift in Brand Mentions
93%+
Lift in Impressions
Agency
Colle McVoy
Creative Director
John Neerland
Brand Designer
Ben Hait
Associate Design Director
Matthew Ulstad
Senior Copywriter
Teddy Solberg