Brand Identity and Environmental Design

Anytime Fitness

Client
Anytime Fitness
Role
Brand Designer
Service
Brand Identity and Environmental Design
Tools
Photoshop, Illustrator, Indesign
Overview

Anytime Fitness reinvented how it helps members: from offering convenience to providing 36O° health coaching. We evolved their brand to boldly declare this change in modern, energizing ways that connected with people.

This was a brand evolution, not a revolution. Together with 10 Thousand Design, we energized and modernized the brand's visual system and voice to perfectly reflect its new attitude and approach.

Starting with Anytime Fitness’ iconic “blurple,” we expanded their palette with invigorating, modern colors. Patterns and content holders came from the wordmark.

We used design and language to make the website a true brand experience that connects with people and compels them to join.

We energized the in-club experience with vibrant design and by creating areas for the Anytime Fitness core principles: coaching, care, and community.

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Agency
10 Thousand Design
Creative Director
Sara Jansen
Design Director
Diana Quenomoen
Senior Designer
Anna Stark
Designer
Ben Hait
Copywriter
Zach DeBlaey