Experience Design and Retail Design
adidas EQT Brand Activation
A large “T” structure was built in the Finish Line retail space creating two classrooms.
The spirit of essentialism is expressed through transparent exposed materials. The structure and interplay of graphics and experiences create an unexpected visual experience for any retail environment.
Prior to the activation, customers gain awareness by exclusive emails inviting them to the activation.
Three emails were sent to customers inviting, reserving and preparing them for the activation.
In addition to the emails we also had two social media influencers host workshops at the activation using the EQT as a base.
Fashion influencer Brittany Sky helped create on-trend outfits using the EQT while celebrity and lifestyle photographer Will Nichols taught users how to take better-quality images for social media.
After each workshop, guests had a chance to meet the influencers, ask them questions and share a picture with them in a branded, interactive photo booth.
Additionally, every guest who attended the activation received an exclusive branded notebook and pencil.
Guests who purchased a pair of adidas EQT’s received a custom-branded PopSocket.
